Electra Gruppen is a Nordic supplier of goods and services to the consumer electronics sector. The company develops and administers independent entrepreneurs, such as Audio Video and Digitalbutikerna, but is also active as a supplier of goods to external customers, as well as offering services within IT and third-party logistics (3PL). The company supplys goods to more than 500 stores, and by the end of 2017, the store management information system Smart was installed in 225+ stores.
Tough competition in conjunction with price pressure within the consumer electronics sector has resulted in falling gross margins for Electra. There is a risk that this trend could continue, which could further weaken profitability. Moreover, increased competition for Smart may affect its growth as well as its current customer base.
