JLT Mobile Computers is a Swedish company that develops computers for tough environments. Most sales are done through a well-developed network of partners, with the main markets being Europe and the US. The computers are made for customers with high demand of functionality and reliability in robust surroundings, e.g. industries such as mining, forest, storage, logistics and military. Moisture, dust and high vibration are typical characteristics of these extreme conditions. The computers are usually mounted on a wall or docked in a vehicle.
We are identifying two primary risks for JLT: 1) Increased competition. If the competitor’s product standards would reach JLT’s levels, there is a risk of price pressure and furthermore a weakened market position for JLT. 2) Sales are mainly in cyclical sectors, which means that revenues might be negatively affected as investments in cyclical sectors decreases. Even though the costs for JLT’s products are low in comparison with costs associated with other investments (i.e. total capex), customers are generally doing these investments in tandem.
