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Humble Group

Humble Group

Humble Group is a Swedish fast-growing FMCG group with the strategy to grow both organically and through acquisitions. Through a reverse listing via Bayn Group in 2020, Humble Group in its current shape was formed. Since then the group has made nearly 50 acquisitions, and is aiming to become a new FMCG powerhouse consisting of entrepreneur-driven companies. This allows the group to enjoy the perks of small enterprises while still having the large-scale benefits of a big group.

Sustainability information

We stress that the group’s history in its current form is not very long. With acquisitions being an integral part of the business, we highlight that Humble potentially could suffer from market decline, increased competition, or price pressure, which could affect the group’s acquisition agenda and its financial performance. Additionally, considering that Humble has a relatively large share of in-house production, this is associated with several risks, such as potential disruptions in the production, machinery breakdown or IT-problems. Furthermore, Humble is exposed to FX fluctuations which could affect both sales and the cost base.

SEKm 2024 2025e 2026e
Sales 7707 8138 8434
Sales growth (%) 9,3 5,6 3,6
EBITDA 686 602 803
EBITDA margin (%) 8,9 7,4 9,5
EBIT adj. 384 373 461
EBIT adj. margin (%) 5 4,6 5,5
Pretax profit 158 85 298
EPS 0,26 0,1 0,53
EPS growth (%) N/A -62,9 N/A
EPS adj. 0,61 0,55 0,85
DPS 0 0 0
EV/EBITDA (x) 8,4 9,4 6,8
EV/EBIT adj. (x) 15 15,2 11,8
P/E (x) 32,5 87,7 16,3
P/E adj. (x) 14,2 15,5 10,1
EV/sales (x) 0,75 0,7 0,65
FCF yield (%) -5 4 8,7
Le. adj. FCF yld. (%) -7,5 0,6 5,2
Dividend yield (%) 0 0 0
Net IB debt/EBITDA (x) 2,7 3 2
Le. adj. ND/EBITDA (x) 2,2 2,1 1,5
SEKm 2024 2025e 2026e
Sales 7707 8138 8434
COGS -5289 -5579 -5728
Gross profit 2418 2558 2706
Other operating items -1732 -1956 -1902
EBITDA 686 602 803
Depreciation and amortisation -117 -149 -159
of which leasing depreciation -78 -102 -104
EBITA 569 453 644
EO Items -10 -108 0
Impairment and PPA amortisation -195 -188 -183
EBIT 374 265 461
Net financial items -216 -180 -164
Pretax profit 158 85 298
Tax -37 -42 -61
Net profit 121 44 237
Minority interest 0 0 0
Net profit discontinued 0 0 0
Net profit to shareholders 121 44 237
EPS 0,26 0,1 0,53
EPS adj. 0,61 0,55 0,85
Total extraordinary items after tax -8 -56 0
Leasing payments -78 -102 -104
Tax rate (%) 23,4 48,6 20,6
Gross margin (%) 31,4 31,4 32,1
EBITDA margin (%) 8,9 7,4 9,5
EBITA margin (%) 7,4 5,6 7,6
EBIT margin (%) 4,9 3,3 5,5
Pre-tax margin (%) 2,1 1 3,5
Net margin (%) 1,6 0,5 2,8
Sales growth (%) 9,3 5,6 3,6
EBITDA growth (%) 4,1 -12,3 33,5
EBITA growth (%) 4 -20,3 42,1
EBIT growth (%) 18,4 -29 73,9
Net profit growth (%) -214,2 -63,7 438,6
EPS growth (%) N/A -62,9 N/A
Profitability N/A N/A N/A
ROE (%) 2,4 0,9 4,6
ROE adj. (%) 6,4 5,6 8,2
ROCE (%) 5,4 3,7 6,4
ROCE adj. (%) 8,1 7,7 8,9
ROIC (%) 6,4 3,4 7,5
ROIC adj. (%) 6,5 4,2 7,5
Adj. earnings numbers N/A N/A N/A
EBITDA adj. 696 710 803
EBITDA adj. margin (%) 9 8,7 9,5
EBITDA lease adj. 618 608 699
EBITDA lease adj. margin (%) 8 7,5 8,3
EBITA adj. 579 561 644
EBITA adj. margin (%) 7,5 6,9 7,6
EBIT adj. 384 373 461
EBIT adj. margin (%) 5 4,6 5,5
Pretax profit Adj. 363 381 481
Net profit Adj. 324 287 420
Net profit to shareholders adj. 324 287 420
Net adj. margin (%) 4,2 3,5 5
SEKm 2024 2025e 2026e
EBITDA 686 602 803
Goodwill 3807 3807 3807
Net financial items -216 -180 -164
Other intangible assets 2228 1878 1813
Paid tax -77 -92 -61
Tangible fixed assets 261 303 311
Non-cash items -7 112 0
Right-of-use asset 419 498 530
Cash flow before change in WC 386 442 578
Total other fixed assets 127 132 132
Change in working capital -232 -45 -43
Fixed assets 6842 6618 6593
Operating cash flow 154 397 535
Inventories 1160 1208 1269
Capex tangible fixed assets -92 -93 -63
Receivables 911 906 952
Capex intangible fixed assets -62 -47 -118
Other current assets 0 0 0
Acquisitions and Disposals -198 -102 -17
Cash and liquid assets 432 311 511
Free cash flow -198 155 337
Total assets 9345 9043 9325
Dividend paid 0 0 0
Shareholders equity 5221 5016 5252
Share issues and buybacks 0 -3 0
Minority 0 0 0
Leasing liability amortisation -96 -133 -136
Total equity 5221 5016 5252
Other non-cash items -17 78 17
Long-term debt 1430 1462 1452
Pension debt 0 0 0
Convertible debt 0 0 0
Leasing liability 452 527 527
Total other long-term liabilities 632 553 553
Short-term debt 475 234 227
Accounts payable 679 734 770
Other current liabilities 456 518 544
Total liabilities and equity 9345 9043 9325
Net IB debt 1835 1817 1600
Net IB debt excl. pension debt 1835 1817 1600
Net IB debt excl. leasing 1383 1290 1073
Capital employed 7578 7239 7458
Capital invested 7056 6833 6852
Working capital 936 863 906
Market cap. diluted (m) 3934 3851 3851
Net IB debt adj. 1835 1817 1600
Market value of minority 0 0 0
Reversal of shares and participations 0 0 0
Reversal of conv. debt assumed equity N/A N/A N/A
EV 5769 5669 5451
Total assets turnover (%) 84,4 88,5 91,8
Working capital/sales (%) 9,3 11,1 10,5
Financial risk and debt service N/A N/A N/A
Net debt/equity (%) 35,1 36,2 30,5
Net debt / market cap (%) 46,6 47,2 41,5
Equity ratio (%) 55,9 55,5 56,3
Net IB debt adj. / equity (%) 35,1 36,2 30,5
Current ratio 1,55 1,63 1,77
EBITDA/net interest 3,2 3,3 4,9
Net IB debt/EBITDA (x) 2,7 3 2
Net IB debt/EBITDA lease adj. (x) 2,2 2,1 1,5
Interest coverage 2,5 2,4 3,7
SEKm 2024 2025e 2026e
Shares outstanding adj. 459 449 449
Diluted shares adj. 459 449 449
EPS 0,26 0,1 0,53
Dividend per share 0 0 0
EPS adj. 0,61 0,55 0,85
BVPS 11,37 11,16 11,69
BVPS adj. -1,77 -1,49 -0,82
Net IB debt/share 4 4,04 3,56
Share price 8,57 8,57 8,57
Market cap. (m) 3934 3851 3851
P/E (x) 32,5 87,7 16,3
EV/sales (x) 0,7 0,7 0,6
EV/EBITDA (x) 8,4 9,4 6,8
EV/EBITA (x) 10,1 12,5 8,5
EV/EBIT (x) 15,4 21,4 11,8
Dividend yield (%) 0 0 0
FCF yield (%) -5 4 8,7
Le. adj. FCF yld. (%) -7,5 0,6 5,2
P/BVPS (x) 0,75 0,77 0,73
P/BVPS adj. (x) 2,78 3,19 2,67
P/E adj. (x) 14,2 15,5 10,1
EV/EBITDA adj. (x) 8,3 8 6,8
EV/EBITA adj. (x) 10 10,1 8,5
EV/EBIT adj. (x) 15 15,2 11,8
EV/CE (x) 0,8 0,8 0,7
Investment ratios N/A N/A N/A
Capex/sales (%) 2 1,7 2,2
Capex/depreciation 3,9 3 3,3
Capex tangibles / tangible fixed assets 35,2 30,8 20,3
Capex intangibles / definite intangibles N/A N/A N/A
Depreciation on intang / def. intang N/A N/A N/A
Depreciation on tangibles / tangibles 14,9 15,4 17,6

Equity research

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Media

Humble Group - Company presentation with CEO Simon Petrén
Humble Group - Company presentation with CEO Simon Petrén

Main shareholders - Humble Group

Main shareholders Share capital % Voting shares % Verified
Neudi & C:o AB 10.4 % 10.4 % 26 Sep 2025
Håkan Roos (RoosGruppen) 10.3 % 10.3 % 26 Sep 2025
Noel Abdayem 6.3 % 6.3 % 4 Aug 2025
Avanza Pension 5.6 % 5.6 % 26 Sep 2025
Alta Fox Capital 5.5 % 5.5 % 9 May 2025
Briarwood Chase Management LLC 5.4 % 5.4 % 26 Sep 2025
Capital Group 3.5 % 3.5 % 13 Oct 2025
Jofam AB 3.4 % 3.4 % 16 May 2025
DNB Asset Management SA 3.3 % 3.3 % 31 Aug 2025
Nordnet Pensionsförsäkring 3.1 % 3.1 % 26 Sep 2025
Source: Holdings by Modular Finance AB