Humble Group is a Swedish fast-growing FMCG group with the strategy to grow both organically and through acquisitions. Through a reverse listing via Bayn Group in 2020, Humble Group in its current shape was formed. Since then the group has made over 20 acquisitions, and is aiming to become a new FMCG powerhouse consisting of entrepreneur-driven companies. This allows the group to enjoy the perks of small enterprises while still having the large-scale benefits of a big group.
Operating in the FMCG market, and being particularly exposed to the health- and well-being markets, Humble Group naturally sees several market tailwinds aiding its growth. Moreover, Humble is aiming to become an FMCG umbrella powerhouse of entrepreneurs. Hence, the group seems to be well positioned to capitalise on a growing market and to continue consolidate the market both in the Nordics and parts of Europe.
We stress that the group’s history in its current form is not very long. With acquisitions being an integral part of the business, we highlight that Humble potentially could suffer from market decline, increased competition, or price pressure, which could affect the group’s acquisition agenda and its financial performance. Additionally, considering that Humble has a relatively large share of in-house production, this is associated with several risks, such as potential disruptions in the production, machinery breakdown or IT-problems. Furthermore, Humble is exposed to FX fluctuations which could affect both sales and the cost base.