Malmbergs strives to be one of the strongest players in the field of electrical equipment. The core of the business is direct imports from manufacturers and efficient distribution without intermediaries. Malmbergs offers a broad assortment within electrical and installation products mainly to B2B. 70%+ of its customers are related to construction or industry and 20%+ within the DIY market. Malmbergs operates through 29 stores in 2017 and is listed on OMX Small Cap.
A weaker construction market, greater competition.
