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Midsona

Midsona

Midsona develops, manufactures and markets products within health and wellness, with revenues of c. SEK 4bn and c. 850 employees. The company is active all over Europe, working across three business segments: Nordics, North Europe and South Europe. Having successfully played a part in market consolidation in the Nordics, and with a track record of deriving synergies, the company is currently looking towards Europe to continue this journey.

Sustainability Information

Some risks include increased competition from retailers’ own brands, acquisition integration issues and inflated acquisition multiples. Naturally, Midsona is affected by consumer trends and the general economic environment.

SEKm 2025 2026e 2027e
Sales 3630 3708 3804
Sales growth (%) -2,6 2,1 2,6
EBITDA 239 311 332
EBITDA margin (%) 6,6 8,4 8,7
EBIT adj. 124 157 176
EBIT adj. margin (%) 3,4 4,2 4,6
Pretax profit 13 113 142
EPS -0,05 0,6 0,75
EPS growth (%) N/A N/A 24,9
EPS adj. -0,46 0,86 1
DPS 0,2 0,3 0,35
EV/EBITDA (x) 6,8 4,7 4
EV/EBIT adj. (x) 13,1 9,3 7,6
P/E (x) N/A 14,4 11,5
P/E adj. (x) N/A 10 8,6
EV/sales (x) 0,45 0,39 0,35
FCF yield (%) 10,6 19,6 15,6
Le. adj. FCF yld. (%) 6,4 15,5 11,4
Dividend yield (%) 2,3 3,5 4,1
Net IB debt/EBITDA (x) 1,6 0,6 0,2
Le. adj. ND/EBITDA (x) 0,7 -0,1 -0,5
SEKm 2025 2026e 2027e
Sales 3630 3708 3804
COGS -2633 -2613 -2676
Gross profit 997 1095 1128
Other operating items -758 -784 -796
EBITDA 239 311 332
Depreciation and amortisation -97 -108 -108
of which leasing depreciation -32 -40 -40
EBITA 98 203 224
EO Items -30 -2 0
Impairment and PPA amortisation -92 -48 -48
EBIT 50 155 176
Net financial items -37 -41 -34
Pretax profit 13 113 142
Tax -19 -27 -33
Net profit -6 87 108
Minority interest 0 0 0
Net profit discontinued 0 0 0
Net profit to shareholders -6 87 108
EPS -0,05 0,6 0,75
EPS adj. -0,46 0,86 1
Total extraordinary items after tax 15 -2 0
Leasing payments -32 -40 -40
Tax rate (%) 149,2 23,5 23,5
Gross margin (%) 27,5 29,5 29,7
EBITDA margin (%) 6,6 8,4 8,7
EBITA margin (%) 2,7 5,5 5,9
EBIT margin (%) 1,4 4,2 4,6
Pre-tax margin (%) 0,4 3,1 3,7
Net margin (%) -0,2 2,3 2,8
Sales growth (%) -2,6 2,1 2,6
EBITDA growth (%) -14,8 30,2 6,9
EBITA growth (%) -44,8 107,5 10,6
EBIT growth (%) -61,2 N/A 13,9
Net profit growth (%) -113,4 -1476,6 24,9
EPS growth (%) N/A N/A 24,9
Profitability N/A N/A N/A
ROE (%) -0,2 2,9 3,5
ROE adj. (%) 2,4 4,6 5,1
ROCE (%) 1,4 4,3 4,9
ROCE adj. (%) 4,7 5,7 6,2
ROIC (%) -1,4 4,7 5,3
ROIC adj. (%) -1,8 4,8 5,3
Adj. earnings numbers N/A N/A N/A
EBITDA adj. 269 313 332
EBITDA adj. margin (%) 7,4 8,4 8,7
EBITDA lease adj. 237 273 292
EBITDA lease adj. margin (%) 6,5 7,4 7,7
EBITA adj. 128 205 224
EBITA adj. margin (%) 3,5 5,5 5,9
EBIT adj. 124 157 176
EBIT adj. margin (%) 3,4 4,2 4,6
Pretax profit Adj. 135 163 190
Net profit Adj. 71 136 156
Net profit to shareholders adj. 71 136 156
Net adj. margin (%) 2 3,7 4,1
SEKm 2025 2026e 2027e
EBITDA 239 311 332
Goodwill 1571 1571 1571
Net financial items -37 -41 -34
Other intangible assets 1239 1202 1165
Paid tax -26 -27 -33
Tangible fixed assets 71 40 10
Non-cash items -7 0 0
Right-of-use asset 240 252 264
Cash flow before change in WC 169 243 264
Total other fixed assets 77 77 77
Change in working capital 1 51 -20
Fixed assets 3198 3142 3088
Operating cash flow 170 294 244
Inventories 672 630 647
Capex tangible fixed assets -28 -37 -38
Receivables 340 341 355
Capex intangible fixed assets -9 -11 -11
Other current assets 36 38 44
Acquisitions and Disposals 0 0 0
Cash and liquid assets 235 347 404
Free cash flow 133 246 195
Total assets 4481 4499 4537
Dividend paid -29 -22 -25
Shareholders equity 2963 3028 3111
Share issues and buybacks 0 0 0
Minority 0 0 0
Leasing liability amortisation -53 -52 -52
Total equity 2963 3028 3111
Other non-cash items 32 0 0
Long-term debt 387 327 267
Pension debt 0 0 0
Convertible debt 0 0 0
Leasing liability 214 214 214
Total other long-term liabilities 327 327 327
Short-term debt 10 10 10
Accounts payable 352 360 369
Other current liabilities 228 233 239
Total liabilities and equity 4481 4499 4537
Net IB debt 371 199 82
Net IB debt excl. pension debt 371 199 82
Net IB debt excl. leasing 157 -15 -132
Capital employed 3574 3579 3602
Capital invested 3334 3227 3193
Working capital 468 417 437
Market cap. diluted (m) 1251 1251 1251
Net IB debt adj. 371 199 82
Market value of minority 0 0 0
Reversal of shares and participations 0 0 0
Reversal of conv. debt assumed equity N/A N/A N/A
EV 1622 1450 1333
Total assets turnover (%) 80,5 82,6 84,2
Working capital/sales (%) 12,9 11,9 11,2
Financial risk and debt service N/A N/A N/A
Net debt/equity (%) 12,5 6,6 2,6
Net debt / market cap (%) 29,7 15,9 6,6
Equity ratio (%) 66,1 67,3 68,6
Net IB debt adj. / equity (%) 12,5 6,6 2,6
Current ratio 2,17 2,25 2,34
EBITDA/net interest 6,5 7,5 9,7
Net IB debt/EBITDA (x) 1,6 0,6 0,2
Net IB debt/EBITDA lease adj. (x) 0,7 -0,1 -0,5
Interest coverage 2,7 4,9 6,5
SEKm 2025 2026e 2027e
Shares outstanding adj. 145 145 145
Diluted shares adj. 145 145 145
EPS -0,05 0,6 0,75
Dividend per share 0,2 0,3 0,35
EPS adj. -0,46 0,86 1
BVPS 20,37 20,82 21,39
BVPS adj. 1,05 1,75 2,57
Net IB debt/share 2,55 1,37 0,57
Share price 8,6 8,6 8,6
Market cap. (m) 1251 1251 1251
P/E (x) N/A 14,4 11,5
EV/sales (x) 0,4 0,4 0,4
EV/EBITDA (x) 6,8 4,7 4
EV/EBITA (x) 16,6 7,2 5,9
EV/EBIT (x) 32,7 9,4 7,6
Dividend yield (%) 2,3 3,5 4,1
FCF yield (%) 10,6 19,6 15,6
Le. adj. FCF yld. (%) 6,4 15,5 11,4
P/BVPS (x) 0,42 0,41 0,4
P/BVPS adj. (x) 8,18 4,91 3,34
P/E adj. (x) N/A 10 8,6
EV/EBITDA adj. (x) 6 4,6 4
EV/EBITA adj. (x) 12,7 7,1 5,9
EV/EBIT adj. (x) 13,1 9,3 7,6
EV/CE (x) 0,5 0,4 0,4
Investment ratios N/A N/A N/A
Capex/sales (%) 1 1,3 1,3
Capex/depreciation 0,6 0,7 0,7
Capex tangibles / tangible fixed assets 39,7 91,8 364,1
Capex intangibles / definite intangibles 0,7 0,9 1
Depreciation on intang / def. intang 0 0 0
Depreciation on tangibles / tangibles 91,1 168,3 650,8

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Media

Midsona - Company presentation with CEO Henrik Hjalmarsson
Midsona - Company presentation with CEO Peter Åsberg

Main shareholders - Midsona

Main shareholders Share capital % Voting shares % Verified
Stena 48.1 % 46.9 % 26 Sep 2025
Charles Jobson 5.0 % 4.9 % 22 Jun 2023
Rune Bro Róin 2.6 % 3.6 % 26 Sep 2025
Avanza Pension 3.1 % 3.0 % 26 Sep 2025
Nordea Funds 3.1 % 3.0 % 26 Sep 2025
Ralph Mühlrad 2.0 % 2.0 % 26 Sep 2025
Nordanland AB 1.7 % 1.7 % 26 Sep 2025
Nordnet Pensionsförsäkring 0.9 % 0.9 % 26 Sep 2025
Protean Funds Scandinavia 0.9 % 0.8 % 30 Nov 2025
Lars-Åke Adolfsson 0.7 % 0.7 % 26 Sep 2025
Source: Holdings by Modular Finance AB