Pricer is a global leader in in-store automation and communication solutions. Its suite of solutions, based on electronic shelf labels, enables retailers to connect with their customers, employees and brands. Backed by its cloud-based platform, Pricer Plaza, Pricer provides a solid foundation for retailers to streamline operations, elevate the customer experience and boost sales. Pricer delivers automation and communication solutions across any screen to drive success and growth for the customers.
Lately, the ESL market has attracted competition, which has led to a trend with decreased margins. This is especially notable in the initial pilot projects, where many different actors are involved in the procurement processes. There is a risk that this trend might continue. Furthermore, since Pricer is operating in the retail segment, decreasing investments in this area could affect profitability negatively. Technology risk is also a factor that could affect Pricer’s business.
