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Midsona AB: Midsona - Interim report Jan-March 2020

08:00 / 28 April 2020 Midsona Press release

Organic sales growth and significantly improved EBITDA

January-March 2020 (first quarter)
  • Net sales amounted to SEK 946 million (786).

  • EBITDA amounted to SEK 107 million (73) before items affecting comparability, corresponding to a margin of 11.3 percent (9.3).

  • Profit for the period was SEK 47 million (4), corresponding to earnings per share of SEK 0.72 (0.08) before and after dilution.

  • Free cash flow amounted to SEK 2 million (-42).

  • Midsona had a higher demand for its products in the month of March in all geographic markets, which can be traced to the outbreak of Covid-19. The negative consequences on the business from the spread of the disease were limited.

Significant events following the end of the report period
  • The 2020 Annual General Meeting will be held in Malmö on 25 June instead of the previously announced 5 May as a result of the rapid spread of Covid-19 and in consideration of the Government's decision on limitations for public meetings and public events.

  • CFO, Lennart Svensson, has chosen to leave Midsona in the first quarter of 2021. Recruitment of a new CFO has begun.

Comment by the CEO

Midsona's strongest quarter ever

The first quarter, with the emphasis on the last month, was impacted by the on-going Covid-19 pandemic. The effects for society, individuals and organisations were sweeping and in many cases very stressful. However, Covid-19 resulted in higher demand for our healthy and sustainable food products. Sales and EBITDA were clearly our best ever.

The growth for our ten prioritised brands amounted to 15 percent and sales for the Group as a whole increased by 20 percent compared with the same period last year. This is despite a continued negative impact for the Nordics from the concluded distribution assignment for Alpro that impacted the comparative figures for January and February. Adjusted for Alpro, the organic growth was 9 per- cent. As a consequence of the coronavirus outbreak, demand was the strongest in the month of March. The increase in demand was the largest in dry goods, breakfast products, rice and corn cakes, baking products, spreads, canned goods, tea and hand soap. The pattern was also reflected geographically. In markets with a high share of organic dry goods, such as Germany and to some extent France, sales were the strongest. As an individual brand, Friggs continued to have strong growth. We also saw a good development for our organic brands as consumers demanded more healthy products. The launch of our new common communication platform in the Nordic region for our brands in the organic product category, "One-Organic", was well-received by consumers.

However, Covid-19 also entailed some negative effects for us. We have had to find alternative solutions for some of our goods and we are not ruling out continued problems, but our current assessment is that we will not lose large sales volumes due to delivery problems. Concern on the currency markets also entailed a continued negative exchange rate impact in Sweden and Norway.

Home consumption here to stay

Around 90 percent of our sales are "home consumption" while only around 10 percent of the sales go to the food service industry, meaning restaurants and other food service outlets. The strong sales in March can probably be traced to a certain "hoarding effect" as a result of Covid-19, but we believe that the trend towards greater consumption in the home will continue. Here too, we see a geographic pattern that follows the degree of shut-down in the society; the larger the shut-down, the larger the sales increase. Of the markets Midsona works in, restaurants are still open only in Sweden. When the restaurants open again, we believe that it will take a while before people find their way back to the same consumption patterns as before the crisis, and in this process, we see that new consumers have found our products. Demand for our products continued to be higher in April even after the initial hoarding effect subsided.

Robust organisation and strong finances

Altogether, we expect Midsona to make it through this health crisis stronger. I am very pleased and proud that the organisation proved to be robust and was able to produce and deliver in this time of worry. We have a strong financial position and see opportunities for continued acquisitions in Europe. Few other actors have the financial and organisational muscles to utilize the excellent acquisition opportunities now arising in the wake of the pandemic. The mood in our own organisation is aggressive and positive, but humble for the future.

Peter Åsberg

President and CEO


This is information of the type that Midsona AB is obligated to make public in accordance with the EU Market Abuse Regulation. The information was submitted for publication through the agency of Peter Åsberg on 28 April 2020 at 8am CEST.

About Midsona

Midsona develops and markets strong brands within health and well-being, with products that help people live a healthier and more sustainable life, with an increased understanding of the origin of the raw material and with transparency as to the content.  The Midsona share is listed on NASDAQ OMX Stockholm, Mid Cap. For more information

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