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Midsona

Midsona

Midsona develops, manufactures and markets products within health and wellness, with revenues of c. SEK 4bn and c. 850 employees. The company is active all over Europe, working across three business segments: Nordics, North Europe and South Europe. Having successfully played a part in market consolidation in the Nordics, and with a track record of deriving synergies, the company is currently looking towards Europe to continue this journey.

Sustainability Information

Some risks include increased competition from retailers’ own brands, acquisition integration issues and inflated acquisition multiples. Naturally, Midsona is affected by consumer trends and the general economic environment.

SEKm 2025 2026e 2027e
Sales 3615 3692 3789
Sales growth (%) -3 2,1 2,6
EBITDA 236 306 331
EBITDA margin (%) 6,5 8,3 8,7
EBIT adj. 121 152 175
EBIT adj. margin (%) 3,4 4,1 4,6
Pretax profit 10 108 140
EPS -0,06 0,57 0,74
EPS growth (%) N/A N/A 29,4
EPS adj. -0,7 0,83 0,99
DPS 0,2 0,3 0,35
EV/EBITDA (x) 7 4,9 4,2
EV/EBIT adj. (x) 13,7 9,8 7,9
P/E (x) N/A 15,6 12,1
P/E adj. (x) N/A 10,7 9
EV/sales (x) 0,46 0,41 0,36
FCF yield (%) 10,3 18,7 15
Le. adj. FCF yld. (%) 6,2 14,7 11
Dividend yield (%) 2,2 3,4 3,9
Net IB debt/EBITDA (x) 1,6 0,7 0,3
Le. adj. ND/EBITDA (x) 0,7 0 -0,4
SEKm 2025 2026e 2027e
Sales 3615 3692 3789
COGS -2641 -2615 -2665
Gross profit 974 1077 1123
Other operating items -738 -771 -792
EBITDA 236 306 331
Depreciation and amortisation -97 -108 -108
of which leasing depreciation -32 -40 -40
EBITA 95 198 223
EO Items -30 -2 0
Impairment and PPA amortisation -92 -48 -48
EBIT 47 150 175
Net financial items -37 -42 -35
Pretax profit 10 108 140
Tax -19 -25 -33
Net profit -8 83 107
Minority interest 0 0 0
Net profit discontinued 0 0 0
Net profit to shareholders -8 83 107
EPS -0,06 0,57 0,74
EPS adj. -0,7 0,83 0,99
Total extraordinary items after tax 23 -2 0
Leasing payments -32 -40 -40
Tax rate (%) 177,3 23,5 23,5
Gross margin (%) 26,9 29,2 29,7
EBITDA margin (%) 6,5 8,3 8,7
EBITA margin (%) 2,6 5,4 5,9
EBIT margin (%) 1,3 4,1 4,6
Pre-tax margin (%) 0,3 2,9 3,7
Net margin (%) -0,2 2,2 2,8
Sales growth (%) -3 2,1 2,6
EBITDA growth (%) -15,6 29,5 8,2
EBITA growth (%) -46,2 107,8 12,7
EBIT growth (%) -63 N/A 16,8
Net profit growth (%) -117,2 -1123,9 29,4
EPS growth (%) N/A N/A 29,4
Profitability N/A N/A N/A
ROE (%) -0,3 2,8 3,5
ROE adj. (%) 2 4,4 5,1
ROCE (%) 1,3 4,2 4,9
ROCE adj. (%) 4,7 5,6 6,2
ROIC (%) -2,2 4,6 5,3
ROIC adj. (%) -2,8 4,7 5,3
Adj. earnings numbers N/A N/A N/A
EBITDA adj. 266 308 331
EBITDA adj. margin (%) 7,4 8,3 8,7
EBITDA lease adj. 234 268 291
EBITDA lease adj. margin (%) 6,5 7,3 7,7
EBITA adj. 125 200 223
EBITA adj. margin (%) 3,5 5,4 5,9
EBIT adj. 121 152 175
EBIT adj. margin (%) 3,4 4,1 4,6
Pretax profit Adj. 132 158 188
Net profit Adj. 61 132 155
Net profit to shareholders adj. 61 132 155
Net adj. margin (%) 1,7 3,6 4,1
SEKm 2025 2026e 2027e
EBITDA 236 306 331
Goodwill 1571 1571 1571
Net financial items -37 -42 -35
Other intangible assets 1239 1202 1165
Paid tax -26 -25 -33
Tangible fixed assets 71 40 10
Non-cash items -7 0 0
Right-of-use asset 240 252 264
Cash flow before change in WC 167 239 263
Total other fixed assets 77 77 77
Change in working capital 3 51 -20
Fixed assets 3198 3142 3087
Operating cash flow 170 290 243
Inventories 669 628 644
Capex tangible fixed assets -28 -37 -38
Receivables 339 340 354
Capex intangible fixed assets -9 -11 -11
Other current assets 36 38 44
Acquisitions and Disposals 0 0 0
Cash and liquid assets 235 343 399
Free cash flow 133 242 194
Total assets 4477 4491 4528
Dividend paid -29 -22 -25
Shareholders equity 2961 3022 3104
Share issues and buybacks 0 0 0
Minority 0 0 0
Leasing liability amortisation -53 -52 -52
Total equity 2961 3022 3104
Other non-cash items 32 0 0
Long-term debt 387 327 267
Pension debt 0 0 0
Convertible debt 0 0 0
Leasing liability 214 214 214
Total other long-term liabilities 327 327 327
Short-term debt 10 10 10
Accounts payable 351 358 368
Other current liabilities 227 232 238
Total liabilities and equity 4477 4491 4528
Net IB debt 371 203 87
Net IB debt excl. pension debt 371 203 87
Net IB debt excl. leasing 157 -11 -127
Capital employed 3572 3573 3595
Capital invested 3332 3225 3190
Working capital 466 415 435
Market cap. diluted (m) 1294 1294 1294
Net IB debt adj. 371 203 87
Market value of minority 0 0 0
Reversal of shares and participations 0 0 0
Reversal of conv. debt assumed equity N/A N/A N/A
EV 1665 1497 1381
Total assets turnover (%) 80,2 82,4 84
Working capital/sales (%) 12,9 11,9 11,2
Financial risk and debt service N/A N/A N/A
Net debt/equity (%) 12,5 6,7 2,8
Net debt / market cap (%) 28,7 15,7 6,7
Equity ratio (%) 66,1 67,3 68,6
Net IB debt adj. / equity (%) 12,5 6,7 2,8
Current ratio 2,17 2,25 2,34
EBITDA/net interest 6,4 7,4 9,5
Net IB debt/EBITDA (x) 1,6 0,7 0,3
Net IB debt/EBITDA lease adj. (x) 0,7 0 -0,4
Interest coverage 2,6 4,8 6,4
SEKm 2025 2026e 2027e
Shares outstanding adj. 145 145 145
Diluted shares adj. 145 145 145
EPS -0,06 0,57 0,74
Dividend per share 0,2 0,3 0,35
EPS adj. -0,7 0,83 0,99
BVPS 20,36 20,78 21,34
BVPS adj. 1,04 1,71 2,53
Net IB debt/share 2,55 1,4 0,6
Share price 8,9 8,9 8,9
Market cap. (m) 1294 1294 1294
P/E (x) N/A 15,6 12,1
EV/sales (x) 0,5 0,4 0,4
EV/EBITDA (x) 7 4,9 4,2
EV/EBITA (x) 17,5 7,6 6,2
EV/EBIT (x) 35,2 10 7,9
Dividend yield (%) 2,2 3,4 3,9
FCF yield (%) 10,3 18,7 15
Le. adj. FCF yld. (%) 6,2 14,7 11
P/BVPS (x) 0,44 0,43 0,42
P/BVPS adj. (x) 8,56 5,19 3,52
P/E adj. (x) N/A 10,7 9
EV/EBITDA adj. (x) 6,3 4,9 4,2
EV/EBITA adj. (x) 13,3 7,5 6,2
EV/EBIT adj. (x) 13,7 9,8 7,9
EV/CE (x) 0,5 0,4 0,4
Investment ratios N/A N/A N/A
Capex/sales (%) 1 1,3 1,3
Capex/depreciation 0,6 0,7 0,7
Capex tangibles / tangible fixed assets 39,6 92,1 379,2
Capex intangibles / definite intangibles 0,7 0,9 1
Depreciation on intang / def. intang 0 0 0
Depreciation on tangibles / tangibles 91,3 169,5 680,5

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Media

Midsona - Company presentation with CEO Henrik Hjalmarsson
Midsona - Company presentation with CEO Peter Åsberg

Main shareholders - Midsona

Main shareholders Share capital % Voting shares % Verified
Stena 48.1 % 46.9 % 23 Dec 2025
Charles Jobson 5.0 % 4.9 % 22 Jun 2023
Rune Bro Róin 2.6 % 3.7 % 23 Dec 2025
Nordea Funds 3.4 % 3.3 % 23 Dec 2025
Avanza Pension 3.1 % 3.1 % 23 Dec 2025
Ralph Mühlrad 2.0 % 2.0 % 23 Dec 2025
Nordanland AB 1.7 % 1.7 % 23 Dec 2025
Nordnet Pensionsförsäkring 0.9 % 0.9 % 23 Dec 2025
Protean Funds Scandinavia 0.9 % 0.8 % 23 Dec 2025
Lars-Åke Adolfsson 0.7 % 0.7 % 23 Dec 2025
Source: Holdings by Modular Finance AB