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Generic

Generic

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Generic Sweden AB, founded in 1993, is a Swedish tech company that delivers secure communication services to both public and private sector organisations. The company operates on a CPaaS-model offering: 1) volume-based messaging (SMS), 2) SaaS products (DOCS/SenderID), and 3) Minicall+ service, used in emergency and operationally critical environments. The customers are found in healthcare, municipalities, public safety, e-commerce and other sectors.

After selling the consultancy business in 2017, Generic now operates solely through its communication platform. The risk of not delivering an innovative product with which customers are satisfied is now larger, and could potentially lead to Generic losing segments of its customers. Additionally, weaker future cash flows could lead to financial distress and/or lower or no dividend payout.

Financials

SEKm 2025 2026e 2027e
Sales 183,71 195,76 218,17
Sales growth (%) 4,1 6,6 11,5
EBITDA 40 42 49
EBITDA margin (%) 21,5 21,7 22,7
EBIT adj. 41 42 48
EBIT adj. margin (%) 22,1 21,4 22,2
Pretax profit 39 42 49
EPS 2,53 2,71 3,19
EPS growth (%) 13,9 7,3 17,9
EPS adj. 2,66 2,74 3,19
DPS N/A N/A N/A
Dividend per share 1,75 2 2,25
EV/EBITDA (x) 11,1 10,2 8,5
EV/EBIT adj. (x) 10,8 10,3 8,7
P/E (x) 16 14,91 12,65
P/E adj. (x) 15,2 14,7 12,6
EV/sales (x) 2,39 2,2 1,93
FCF yield (%) 7,5 5,7 7,1
Le. adj. FCF yld. (%) 7,5 5,7 7,1
Dividend yield (%) 4,3 5 5,6
Net IB debt/EBITDA (x) -1,5 -1,5 -1,5
Le. adj. ND/EBITDA (x) -1,4 -1,5 -1,5
SEKm 2025 2026e 2027e
Sales 183,71 195,76 218,17
COGS -103 -108 -119
Gross profit 81 87 99
Other operating items -41 -45 -49
EBITDA 40 42 49
Depreciation and amortisation -1 -1 -1
of which leasing depreciation N/A N/A N/A
Depreciation on leased assets 0 0 0
EBITA 38,58 41,47 48,46
EO Items N/A N/A N/A
Operating EO items -2 -1 0
Impairment and PPA amortisation N/A N/A N/A
Impairment and amortisation charges 0 0 0
EBIT 38,58 41,47 48,46
Net financial items 1 0 1
Pretax profit 39 42 49
Tax -8 -9 -10
Net profit 31 33 39
Minority interest 0 0 0
Net profit discontinued 0 0 0
Net profit to shareholders 31 33 39
EPS 2,53 2,71 3,19
EPS adj. 2,66 2,74 3,19
Total extraordinary items after tax -2 0 0
Leasing payments 0 0 0
Tax rate (%) 20,7 20,4 20,6
Gross margin (%) 44,1 44,6 45,3
EBITDA margin (%) 21,5 21,7 22,7
EBITA margin (%) 21 21,2 22,2
EBIT margin (%) 21 21,2 22,2
Pre-tax margin (%) 21,3 21,4 22,7
Net margin (%) 16,9 17 18
Growth Rates y-o-y N/A N/A N/A
Sales growth (%) 4,1 6,6 11,5
EBITDA growth (%) 15,3 7,3 16,5
EBITA growth (%) 15,8 7,5 16,8
EBIT growth (%) 15,8 7,5 16,8
Net profit growth (%) 13,9 7,3 17,9
EPS growth (%) 13,9 7,3 17,9
Profitability N/A N/A N/A
ROE (%) 51 46 46
ROE adj. (%) 53,6 46,6 46
ROCE (%) 65,2 58,4 59,1
ROCE adj. (%) 66,7 58 56,7
ROIC (%) 266,5 311,4 261,1
ROIC adj. (%) 280,7 315,2 261,1
Year N/A N/A N/A
Adj. earnings numbers N/A N/A N/A
EBITDA adj. 42 43 49
EBITDA adj. margin (%) 22,6 21,9 22,7
EBITDA lease adj. 42 43 49
EBITDA lease adj. margin (%) 22,6 21,9 22,7
EBITA adj. 41 42 48
EBITA adj. margin (%) 22,1 21,4 22,2
EBIT adj. 41 42 48
EBIT adj. margin (%) 22,1 21,4 22,2
Pretax profit Adj. 41 42 49
Net profit Adj. 33 34 39
Net profit to shareholders adj. 33 34 39
Net adj. margin (%) 17,8 17,2 18
SEKm 2025 2026e 2027e
EBITDA 40 42 49
Goodwill 0 0 0
Net financial items 1 0 1
Other intangible assets 8 9 11
Paid tax -8 -9 -10
Tangible fixed assets 2 1 2
Non-cash items 3 1 1
Right-of-use asset 0 0 0
Cash flow before change in WC 35 36 42
Total other fixed assets N/A N/A N/A
Other Fixed Assets All 0 0 0
Change in working capital 4 -5 -3
Fixed assets 10 11 13
Operating cash flow 40 31 39
Inventories 1 1 0
Receivables 19 23 27
Capex tangible fixed assets -1 -1 -1
Other current assets 18 19 21
Capex intangible fixed assets -2 -2 -2
Cash and liquid assets 58 65 76
Acquisitions and Disposals 0 0 0
Total assets 105 119 137
Free cash flow 37 29 35
Shareholders equity 67 78 93
Dividend paid -20 -22 -25
Minority 0 0 0
Share issues and buybacks 0 0 0
Total equity 67 78 93
Leasing liability amortisation 0 0 0
Long-term debt 0 0 0
Other non-cash items N/A N/A N/A
Other changes in net debt -3 -1 -1
Pension debt 0 0 0
Convertible debt 0 0 0
Leasing liability 0 0 0
Total other long-term liabilities 20 22 23
Short-term debt 0 0 0
Accounts payable 12 12 14
Other current liabilities 7 7 7
Total liabilities and equity 105 119 137
Net IB debt -58 -65 -76
Net IB debt excl. pension debt -58 -65 -76
Net IB debt excl. leasing -58 -65 -76
Capital employed 67 78 93
Capital invested 8 13 17
Working capital 19 24 27
EV breakdown N/A N/A N/A
Market cap. diluted (m) 497 497 497
Net IB debt adj. -58 -65 -76
Market value of minority 0 0 0
Reversal of shares and participations 0 0 0
Reversal of conv. debt assumed equity N/A N/A N/A
EV 438 431 420
Total assets turnover (%) 189,3 174,9 170,9
Working capital/sales (%) 11,5 10,9 11,6
Year N/A N/A N/A
Financial risk and debt service N/A N/A N/A
Net debt/equity (%) -87,5 -83,6 -82,1
Net debt / market cap (%) -11,7 -13,1 -15,3
Equity ratio (%) 63,3 65,8 67,9
Net IB debt adj. / equity (%) -87,5 -83,6 -82,1
Current ratio 5,23 5,67 5,97
EBITDA/net interest 71,5 108,4 49,4
Net IB debt/EBITDA (x) -1,5 -1,5 -1,5
Net IB debt/EBITDA lease adj. (x) -1,4 -1,5 -1,5
Interest coverage 69,8 105,9 48,5
SEKm 2025 2026e 2027e
Shares outstanding adj. 12 12 12
Diluted shares adj. 12 12 12
EPS 2,53 2,71 3,19
Dividend per share 1,75 2 2,25
EPS adj. 2,66 2,74 3,19
BVPS 5,42 6,35 7,55
BVPS adj. 4,75 5,59 6,65
Net IB debt/share -4,74 -5,31 -6,19
Share price 40,4 40,4 40,4
Market cap. (m) 497 497 497
Valuation N/A N/A N/A
P/E (x) 16 14,91 12,65
EV/sales (x) 2,39 2,2 1,93
EV/EBITDA (x) 11,1 10,2 8,5
EV/EBITA (x) 11,4 10,4 8,7
EV/EBIT (x) 11,4 10,4 8,7
Dividend yield (%) 4,3 5 5,6
FCF yield (%) 7,5 5,7 7,1
Le. adj. FCF yld. (%) 7,5 5,7 7,1
P/BVPS (x) 7,46 6,36 5,35
P/BVPS adj. (x) 8,5 7,23 6,08
P/E adj. (x) 15,2 14,7 12,6
EV/EBITDA adj. (x) 10,5 10 8,5
EV/EBITA adj. (x) 10,8 10,3 8,7
EV/EBIT adj. (x) 10,8 10,3 8,7
EV/CE (x) 6,6 5,5 4,5
Year N/A N/A N/A
Investment ratios N/A N/A N/A
Capex/sales (%) -1,3 -1,2 -1,4
Capex/depreciation 2,5 2,4 3,1
Capex tangibles / tangible fixed assets 47,7 54,5 58,8
Capex intangibles / definite intangibles 20,7 16,7 17,8
Depreciation on intang / def. intang 4 3 3
Depreciation on tangibles / tangibles 43,37 46,89 36,35

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Main shareholders - Generic

Main shareholders Share capital % Voting shares % Verified
Martin Gren (Grenspecialisten) 24.5 % 24.5 % 27 Mar 2026
Nordnet Pensionsförsäkring 10.7 % 10.7 % 27 Mar 2026
Hans Krantz 10.4 % 10.4 % 27 Mar 2026
JCE Group 7.1 % 7.1 % 27 Mar 2026
Avanza Pension 6.6 % 6.6 % 27 Mar 2026
Handelsbanken Fonder 4.6 % 4.6 % 30 Apr 2026
Pareto Asset Management 4.4 % 4.4 % 30 Apr 2026
Jonas Jonsson 2.7 % 2.7 % 27 Mar 2026
Kjell Arvidsson (P&CS Invest AB) 1.8 % 1.8 % 27 Mar 2026
Mandarine Gestion 1.8 % 1.8 % 31 Jan 2026
Source: Holdings by Modular Finance AB