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Generic

Generic

Generic Sweden AB, founded in 1993, is a Swedish tech company that delivers secure communication services to both public and private sector organisations. The company operates on a CPaaS-model offering: 1) volume-based messaging (SMS), 2) SaaS products (DOCS/SenderID), and 3) Minicall+ service, used in emergency and operationally critical environments. The customers are found in healthcare, municipalities, public safety, e-commerce and other sectors.

After selling the consultancy business in 2017, Generic now operates solely through its communication platform. The risk of not delivering an innovative product with which customers are satisfied is now larger, and could potentially lead to Generic losing segments of its customers. Additionally, weaker future cash flows could lead to financial distress and/or lower or no dividend payout.

SEKm 2025 2026e 2027e
Sales 184 202 225
Sales growth (%) 4,1 10,1 11,4
EBITDA 40 46 53
EBITDA margin (%) 21,5 22,6 23,4
EBIT adj. 41 45 52
EBIT adj. margin (%) 22,1 22,1 23
Pretax profit 39 45 53
EPS 2,53 2,92 3,41
EPS growth (%) 13,9 15,5 16,8
EPS adj. 2,66 2,92 3,41
DPS 1,75 2 2,25
EV/EBITDA (x) 11 9,3 7,8
EV/EBIT adj. (x) 10,7 9,5 7,9
P/E (x) 15,8 13,7 11,7
P/E adj. (x) 15,1 13,7 11,7
EV/sales (x) 2,36 2,09 1,82
FCF yield (%) 7,6 6,7 7,3
Le. adj. FCF yld. (%) 7,6 6,7 7,3
Dividend yield (%) 4,4 5 5,6
Net IB debt/EBITDA (x) -1,5 -1,5 -1,5
Le. adj. ND/EBITDA (x) -1,4 -1,5 -1,5
SEKm 2025 2026e 2027e
Sales 184 202 225
COGS -103 -111 -122
Gross profit 81 91 103
Other operating items -41 -46 -51
EBITDA 40 46 53
Depreciation and amortisation -1 -1 -1
of which leasing depreciation 0 0 0
EBITA 39 45 52
EO Items -2 0 0
Impairment and PPA amortisation 0 0 0
EBIT 39 45 52
Net financial items 1 0 1
Pretax profit 39 45 53
Tax -8 -9 -11
Net profit 31 36 42
Minority interest 0 0 0
Net profit discontinued 0 0 0
Net profit to shareholders 31 36 42
EPS 2,53 2,92 3,41
EPS adj. 2,66 2,92 3,41
Total extraordinary items after tax -2 0 0
Leasing payments 0 0 0
Tax rate (%) 20,7 20,5 20,6
Gross margin (%) 44,1 45,1 45,9
EBITDA margin (%) 21,5 22,6 23,4
EBITA margin (%) 21 22,1 23
EBIT margin (%) 21 22,1 23
Pre-tax margin (%) 21,3 22,3 23,4
Net margin (%) 16,9 17,7 18,6
Growth Rates y-o-y N/A N/A N/A
Sales growth (%) 4,1 10,1 11,4
EBITDA growth (%) 15,3 15,4 15,5
EBITA growth (%) 15,8 15,8 15,8
EBIT growth (%) 15,8 15,8 15,8
Net profit growth (%) 13,9 15,5 16,8
EPS growth (%) 13,9 15,5 16,8
Profitability N/A N/A N/A
ROE (%) 51 48,7 46,9
ROE adj. (%) 53,6 48,7 46,9
ROCE (%) 65,2 61,8 60,2
ROCE adj. (%) 66,7 60,7 58
ROIC (%) 266,5 363,7 291,7
ROIC adj. (%) 280,7 363,7 291,7
Adj. earnings numbers N/A N/A N/A
EBITDA adj. 42 46 53
EBITDA adj. margin (%) 22,6 22,6 23,4
EBITDA lease adj. 42 46 53
EBITDA lease adj. margin (%) 22,6 22,6 23,4
EBITA adj. 41 45 52
EBITA adj. margin (%) 22,1 22,1 23
EBIT adj. 41 45 52
EBIT adj. margin (%) 22,1 22,1 23
Pretax profit Adj. 41 45 53
Net profit Adj. 33 36 42
Net profit to shareholders adj. 33 36 42
Net adj. margin (%) 17,8 17,7 18,6
SEKm 2025 2026e 2027e
EBITDA 40 46 53
Goodwill 0 0 0
Net financial items 1 0 1
Other intangible assets 8 9 11
Paid tax -8 -9 -11
Tangible fixed assets 2 1 2
Non-cash items 3 2 2
Right-of-use asset 0 0 0
Cash flow before change in WC 35 39 44
Total other fixed assets 0 0 0
Change in working capital 4 -4 -5
Fixed assets 10 10 13
Operating cash flow 40 35 39
Inventories 1 1 0
Receivables 19 24 27
Capex tangible fixed assets -1 -1 -1
Other current assets 18 18 21
Capex intangible fixed assets -2 -1 -2
Cash and liquid assets 58 69 81
Acquisitions and Disposals 0 0 0
Total assets 105 122 143
Free cash flow 37 33 36
Shareholders equity 67 81 98
Dividend paid -20 -22 -25
Minority 0 0 0
Share issues and buybacks 0 0 0
Total equity 67 81 98
Leasing liability amortisation 0 0 0
Long-term debt 0 0 0
Other non-cash items -3 -2 -2
Pension debt 0 0 0
Convertible debt 0 0 0
Leasing liability 0 0 0
Total other long-term liabilities 20 22 24
Short-term debt 0 0 0
Accounts payable 12 13 15
Other current liabilities 7 7 7
Total liabilities and equity 105 122 143
Net IB debt -58 -69 -81
Net IB debt excl. pension debt -58 -69 -81
Net IB debt excl. leasing -58 -69 -81
Capital employed 67 81 98
Capital invested 8 11 17
Working capital 19 23 28
EV breakdown N/A N/A N/A
Market cap. diluted (m) 492 492 492
Net IB debt adj. -58 -69 -81
Market value of minority 0 0 0
Reversal of shares and participations 0 0 0
Reversal of conv. debt assumed equity N/A N/A N/A
EV 433 422 411
Total assets turnover (%) 189,3 177,7 169,8
Working capital/sales (%) 11,5 10,4 11,3
Financial risk and debt service N/A N/A N/A
Net debt/equity (%) -87,5 -86,1 -82,7
Net debt / market cap (%) -11,8 -14,1 -16,5
Equity ratio (%) 63,3 65,9 68,5
Net IB debt adj. / equity (%) -87,5 -86,1 -82,7
Current ratio 5,23 5,76 6,14
EBITDA/net interest 71,5 112,9 52,7
Net IB debt/EBITDA (x) -1,5 -1,5 -1,5
Net IB debt/EBITDA lease adj. (x) -1,4 -1,5 -1,5
Interest coverage 69,8 110,5 51,7
SEKm 2025 2026e 2027e
Shares outstanding adj. 12 12 12
Diluted shares adj. 12 12 12
EPS 2,53 2,92 3,41
Dividend per share 1,75 2 2,25
EPS adj. 2,66 2,92 3,41
BVPS 5,42 6,56 7,96
BVPS adj. 4,75 5,81 7,07
Net IB debt/share -4,74 -5,65 -6,58
Share price 40 40 40
Market cap. (m) 492 492 492
Valuation N/A N/A N/A
P/E (x) 15,8 13,7 11,7
EV/sales (x) 2,4 2,1 1,8
EV/EBITDA (x) 11 9,3 7,8
EV/EBITA (x) 11,2 9,5 7,9
EV/EBIT (x) 11,2 9,5 7,9
Dividend yield (%) 4,4 5 5,6
FCF yield (%) 7,6 6,7 7,3
Le. adj. FCF yld. (%) 7,6 6,7 7,3
P/BVPS (x) 7,38 6,1 5,02
P/BVPS adj. (x) 8,42 6,89 5,65
P/E adj. (x) 15,1 13,7 11,7
EV/EBITDA adj. (x) 10,4 9,3 7,8
EV/EBITA adj. (x) 10,7 9,5 7,9
EV/EBIT adj. (x) 10,7 9,5 7,9
EV/CE (x) 6,5 5,2 4,2
Investment ratios N/A N/A N/A
Capex/sales (%) 1,3 1 1,5
Capex/depreciation 2,5 2,1 3,5
Capex tangibles / tangible fixed assets 47,7 48,1 69,7
Capex intangibles / definite intangibles 20,7 15,4 18,5
Depreciation on intang / def. intang 3,7 3,3 2,7
Depreciation on tangibles / tangibles 43,4 53,5 34,8

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Main shareholders - Generic

Main shareholders Share capital % Voting shares % Verified
Martin Gren (Grenspecialisten) 24.5 % 24.5 % 23 Dec 2025
Hans Krantz 10.4 % 10.4 % 23 Dec 2025
Nordnet Pensionsförsäkring 9.6 % 9.6 % 23 Dec 2025
JCE Group 7.1 % 7.1 % 23 Dec 2025
Avanza Pension 6.0 % 6.0 % 23 Dec 2025
Handelsbanken Fonder 4.6 % 4.6 % 31 Jan 2026
Pareto Asset Management 4.4 % 4.4 % 31 Jan 2026
John Löfström 4.1 % 4.1 % 23 Dec 2025
Jonas Jonsson 2.6 % 2.6 % 23 Dec 2025
Kjell Arvidsson (P&CS Invest AB) 1.8 % 1.8 % 23 Dec 2025
Source: Holdings by Modular Finance AB