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G5 Entertainment

G5 Entertainment

G5 Entertainment develops and publishes free-to-play games for smartphones and tablets. The games are family-friendly, easy to learn and target a wide audience of experienced and inexperienced players. Distribution is achieved digitally through the various app stores of Apple, Google, Amazon and Windows. In addition to its proprietary games, the company is also a publisher of games licensed by other developers, in which case a royalty is paid to the developer based on the game’s sales performance.

Sustainability information

Despite the business model's stickiness, the company faces the risk that users may stop playing certain games. Risks hence arise if the main driver games, which generate most of G5's revenues, start to lose their momentum. The scenario hence requires other games to drive revenue or else a higher amount of UA costs will be necessary. Also, having its distribution through different app stores, G5 is dependent on both the relationship with the distributers as well as their standard terms and conditions.

SEKm 2025 2026e 2027e
Sales 969 968 978
Sales growth (%) -14,6 -0,1 1,1
EBITDA 142 190 199
EBITDA margin (%) 14,6 19,6 20,3
EBIT adj. 70 90 98
EBIT adj. margin (%) 7,2 9,3 10
Pretax profit 52 99 108
EPS 6,16 11,52 12,55
EPS growth (%) -59,6 86,9 8,9
EPS adj. 6,16 11,52 12,55
DPS 8,07 8,4 8,4
EV/EBITDA (x) 3 2,1 1,8
EV/EBIT adj. (x) 6,1 4,4 3,7
P/E (x) 15,4 8,2 7,5
P/E adj. (x) 15,4 8,2 7,5
EV/sales (x) 0,44 0,41 0,37
FCF yield (%) 9,5 12,5 13,7
Le. adj. FCF yld. (%) 9,3 12,4 13,6
Dividend yield (%) 8,5 8,9 8,9
Net IB debt/EBITDA (x) -2,2 -1,8 -1,8
Le. adj. ND/EBITDA (x) -2 -1,9 -2
SEKm 2025 2026e 2027e
Sales 969 968 978
COGS -286 -283 -284
Gross profit 683 685 695
Other operating items -541 -496 -496
EBITDA 142 190 199
Depreciation and amortisation -98 -100 -101
of which leasing depreciation -12 -12 -12
EBITA 44 90 98
EO Items -26 0 0
Impairment and PPA amortisation 0 0 0
EBIT 44 90 98
Net financial items 8 9 10
Pretax profit 52 99 108
Tax -4 -10 -11
Net profit 48 89 97
Minority interest 0 0 0
Net profit discontinued 0 0 0
Net profit to shareholders 48 89 97
EPS 6,16 11,52 12,55
EPS adj. 6,16 11,52 12,55
Total extraordinary items after tax -24 0 0
Leasing payments -12 -12 -12
Tax rate (%) 8,5 10 10
Gross margin (%) 70,5 70,8 71
EBITDA margin (%) 14,6 19,6 20,3
EBITA margin (%) 4,5 9,3 10
EBIT margin (%) 4,5 9,3 10
Pre-tax margin (%) 5,4 10,2 11
Net margin (%) 4,9 9,2 9,9
Sales growth (%) -14,6 -0,1 1,1
EBITDA growth (%) -43,9 33,9 4,7
EBITA growth (%) -62,6 106,1 8,7
EBIT growth (%) -62,6 N/A 8,7
Net profit growth (%) -59,9 86,9 8,9
EPS growth (%) -59,6 86,9 8,9
Profitability N/A N/A N/A
ROE (%) 8,6 15,5 15,9
ROE adj. (%) 12,9 15,5 15,9
ROCE (%) 9,3 17,2 17,6
ROCE adj. (%) 14 17,2 17,6
ROIC (%) 16,1 31,7 33,9
ROIC adj. (%) 25,8 31,7 33,9
Adj. earnings numbers N/A N/A N/A
EBITDA adj. 168 190 199
EBITDA adj. margin (%) 17,3 19,6 20,3
EBITDA lease adj. 156 178 187
EBITDA lease adj. margin (%) 16,1 18,4 19,1
EBITA adj. 70 90 98
EBITA adj. margin (%) 7,2 9,3 10
EBIT adj. 70 90 98
EBIT adj. margin (%) 7,2 9,3 10
Pretax profit Adj. 78 99 108
Net profit Adj. 72 89 97
Net profit to shareholders adj. 72 89 97
Net adj. margin (%) 7,4 9,2 9,9
SEKm 2025 2026e 2027e
EBITDA 142 190 199
Goodwill 0 0 0
Net financial items 8 9 10
Other intangible assets 216 222 227
Paid tax -4 -10 -11
Tangible fixed assets 8 7 6
Non-cash items 26 0 0
Right-of-use asset 0 0 0
Cash flow before change in WC 172 189 198
Total other fixed assets 37 37 37
Change in working capital -6 0 0
Fixed assets 262 266 270
Operating cash flow 166 189 198
Inventories 0 0 0
Capex tangible fixed assets -4 -4 -4
Receivables 22 22 22
Capex intangible fixed assets -92 -93 -94
Other current assets 109 109 109
Acquisitions and Disposals 0 0 0
Cash and liquid assets 271 297 331
Free cash flow 69 92 100
Total assets 665 695 733
Dividend paid -62 -65 -65
Shareholders equity 560 590 628
Share issues and buybacks -10 0 0
Minority N/A N/A N/A
Leasing liability amortisation -1 -1 -1
Total equity 560 590 628
Other non-cash items 1 0 0
Long-term debt 0 0 0
Pension debt 0 0 0
Convertible debt 0 0 0
Leasing liability 2 2 2
Total other long-term liabilities 0 0 0
Short-term debt N/A N/A N/A
Accounts payable 38 38 38
Other current liabilities 65 65 65
Total liabilities and equity 665 695 733
Net IB debt -307 -333 -367
Net IB debt excl. pension debt -307 -333 -367
Net IB debt excl. leasing -309 -334 -369
Capital employed 562 592 630
Capital invested 253 258 261
Working capital 29 29 28
Market cap. diluted (m) 733 733 733
Net IB debt adj. -307 -333 -367
Market value of minority 0 0 0
Reversal of shares and participations 0 0 0
Reversal of conv. debt assumed equity N/A N/A N/A
EV 426 400 366
Total assets turnover (%) 145,6 142,4 137
Working capital/sales (%) 2,6 3 2,9
Financial risk and debt service N/A N/A N/A
Net debt/equity (%) -54,8 -56,4 -58,4
Net debt / market cap (%) -41,9 -45,4 -50,1
Equity ratio (%) 84,3 85 85,7
Net IB debt adj. / equity (%) -54,8 -56,4 -58,4
Current ratio 3,92 4,18 4,49
EBITDA/net interest 16,8 21,1 19,9
Net IB debt/EBITDA (x) -2,2 -1,8 -1,8
Net IB debt/EBITDA lease adj. (x) -2 -1,9 -2
Interest coverage N/A N/A N/A
SEKm 2025 2026e 2027e
Shares outstanding adj. 8 8 8
Diluted shares adj. 8 8 8
EPS 6,16 11,52 12,55
Dividend per share 8,07 8,4 8,4
EPS adj. 6,16 11,52 12,55
BVPS 72,42 76,31 81,23
BVPS adj. 44,44 47,65 51,91
Net IB debt/share -39,66 -43,01 -47,44
Share price 94,7 94,7 94,7
Market cap. (m) 733 733 733
Valuation N/A N/A N/A
P/E (x) 15,4 8,2 7,5
EV/sales (x) 0,4 0,4 0,4
EV/EBITDA (x) 3 2,1 1,8
EV/EBITA (x) 9,7 4,4 3,7
EV/EBIT (x) 9,7 4,4 3,7
Dividend yield (%) 8,5 8,9 8,9
FCF yield (%) 9,5 12,5 13,7
Le. adj. FCF yld. (%) 9,3 12,4 13,6
P/BVPS (x) 1,31 1,24 1,17
P/BVPS adj. (x) 2,13 1,99 1,82
P/E adj. (x) 15,4 8,2 7,5
EV/EBITDA adj. (x) 2,5 2,1 1,8
EV/EBITA adj. (x) 6,1 4,4 3,7
EV/EBIT adj. (x) 6,1 4,4 3,7
EV/CE (x) 0,8 0,7 0,6
Investment ratios N/A N/A N/A
Capex/sales (%) 9,9 10 10
Capex/depreciation 1,1 1,1 1,1
Capex tangibles / tangible fixed assets 49,1 55,9 65
Capex intangibles / definite intangibles 42,5 41,9 41,4
Depreciation on intang / def. intang 39,7 39,6 39,1
Depreciation on tangibles / tangibles 0 0 0

Equity research

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Media

G5 Entertainment - Company presentation with CFO & Deputy CEO Stefan Wikstrand
G5 Entertainment - Company presentation with CFO & Deputy CEO Stefan Wikstrand

Main shareholders - G5 Entertainment

Main shareholders Share capital % Voting shares % Verified
Wide Development Cyprus Ltd 7.8 % 7.9 % 26 Nov 2025
Avanza Pension 6.5 % 6.6 % 26 Nov 2025
Purple Wolf Ltd 5.0 % 5.1 % 26 Nov 2025
G5 Entertainment AB (Publ) 6.9 % 5.1 % 22 Dec 2025
Tommy Svensk 4.9 % 5.0 % 26 Nov 2025
Argenta Asset Management SA 3.7 % 3.8 % 30 Sep 2025
Proxima Ltd 2.8 % 2.8 % 30 May 2024
Nordnet Pensionsförsäkring 2.7 % 2.7 % 26 Nov 2025
LOYS AG 2.4 % 2.4 % 30 Nov 2025
Daniel Eriksson 1.8 % 1.9 % 26 Nov 2025
Source: Holdings by Modular Finance AB