Skolon - Feedback from ABGSC's Investor Days

• CEO Oliver Lundgren highlighted Skolon surpassing 1m paying users
• Skolon has now reached 50% penetration in Sweden, 25% in Norway
• Aims for 5m paying users in '30e by further penetration & expansion

Overview of Skolon

Yesterday, we hosted Skolon’s management at ABGSC’s Investor Days. CEO Oliver Lundgren highlighted Skolon's strong position as one of the leading digital learning platforms in the Nordics. Skolon delivers an edtech platform, with few true platform competitors. The market is shifting, as many content providers and edtech companies are now actively seeking distribution, which we believe strengthens Skolon's role as an enabling marketplace. The Nordics are highly digitalised, whereas Southern Europe is ~10 years behind. Moreover, Skolon has already established a presence in five countries and recently surpassed 1m paying users.

Key takeaways from the presentation

Mr. Lundgren highlighted that the core part of Skolon’s value proposition is ease of use. Before platforms like Skolon existed, it could take 10–15 minutes for a classroom to start up its digital tools; with Skolon, it takes seconds. Skolon has more than 200 partners and 5,500 digital tools on its platform, ranging from traditional publishers to pure edtech players. In the Nordics, Skolon estimates that it offers 9 out of 10 tools available on the market. Mr. Lundgren also highlighted that Sweden has ~1.4m teachers and pupils, and that Norway has ~800k. According to the company, it currently reaches 50% of Sweden and 25% of Norway (in terms of addressable users). This was highlighted to illustrate the international potential, with Germany having ~12m students and teachers and the UK having ~8-9m. Overall, the presentation underscored Skolon’s position as a scalable, low-churn, recurring-revenue business with a long growth runway as European school systems accelerate their digital transformations.

New financial targets

Skolon released new financial targets on 2 December (link), and its ambition to reach 5m paying users in 2030. According to Mr. Lundgren, the uplift will be driven primary by deeper penetration in existing markets, notably through expanded exposure to adult education (Komvux) and further utilisation in the Nordics. The company highlighted additional scaling potential in Spain and France, complementing the ongoing build-out in the UK and Germany.