Dedicare is one of the leading staffing companies in the Nordic region in the field of healthcare. The company was established in 1996 and has offices in Sweden, Norway, Finland and Denmark. Dedicare staffs’ doctors, nurses, social workers, psychologists, preschool staff and Life Science personnel. The scarcity of healthcare professionals, in combination with an ageing population, drives the market for healthcare staffing. One of Dedicare’s financial targets is a profit margin of 7% over an economic cycle.
Dedicare has the vision to expand the company to become one of Europe’s leading staffing companies. As the business model is capital light, almost no additional capital is needed for growth. Simultaneously, healthcare professionals are in need everywhere with small variations of the business model between countries. Dedicare has a well-established brand in the Nordics and should therefore with less effort than smaller competitors be able to attract new professionals to hire. Lastly, with aging populations in the western countries and especially in the Nordic region, Dedicare’s market is set to grow for many years.
The largest share of Dedicare’s sales risk is derived from the public sector. The healthcare sector is often a prioritised political area and therefore, the business is exposed to clear political risk. The public sector procures framework agreements for healthcare staffing services, generally on a two-year basis with an option to extend the contract. If Dedicare is not selected as a supplier, the company risks not being able to deliver until next procurement.