Awardit is a market leader in loyalty, incentive and gift card programmes. Its clients are enterprises that want to increase customer and employee loyalty, drive engagement and sales growth. The company derives most of its sales from running loyalty programmes where the clients customers can redeem earned points for goods and services. In recent years, it has grown rapidly, both organically and through acquisitions.
Through multiple acquisitions in recent years, Awardit has built itself a dominating ecosystem in the loyalty, incentive and gift card programme market. Hence, it is well positioned to capitalise on a growing market with its often superior offering to prospective clients. In addition, we see potential for Awardit to continue to consolidate the market in both the Nordics and parts of Europe.
Awardit has a solid market position in terms of competition, but new competition could come from large CRM providers that have the resources to enter this market. There is also an execution risk associated with Awardit´s acquisitive growth strategy. Another potential risk factor is more stringent tax regulation that could discourage clients from offering benefits to customers and employees.