Swedencare AB (publ) has from Jan 1st acquired the shares and completed the transaction of Holden2 which was acquired on December 16th 2020. The company, founded by Edward Holden in 2011, is completely dedictated to offer premium pet healthcare products through different online channels. The products, sold inter alia under the brand PetMD, are offered primarily through the big online platforms, Amazon and Chewy.com. The purchase price amounts to USD 21 million (approximately 178 million SEK) and consists of a cash amount of USD 14.7 million (approximately 125 million SEK) and an issue in kind of 199 732 shares in Swedencare to the sellers.
For more information about the acquired business, please see press release from December 16th 2020 when the acquisition was made public.
This information was distributed by MFN https://www.mfn.se/