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StrongPoint ASA: ICA Malmborgsgruppen chooses StrongPoint as supplier of electronic shelf edge labels from Pricer

12:00 / 20 April 2023 StrongPoint Press release

20.4.2023 12:00:01 CEST | StrongPoint | Additional regulated information
required to be disclosed under the laws of a member state

(Oslo, April 20, 2023), ICA Malmborgs, a regional grouping consisting of six ICA
stores in Malmö and Lund, has chosen StrongPoint to supply and install Pricer
SmartTag Color ESLs (Electronic Shelf Edge Labels in 4 colors). StrongPoint was
awarded the contract following a competitive process.

ICA Malmborg's stores will use Pricer to streamline and simplify work in-store.
Price updates and management of campaigns will now take place in real time,
ensuring the consumer always sees the right price and product information at the
shelf edge, ensuring an optimal shopping experience. In addition, the ESLs will
eliminate the need for store staff to manually change the prices, a
time-consuming process. This frees up time for staff to focus on customer
service and other more value-added tasks. Pricer's solutions also facilitates
other aspects of store work including providing accurate stock balance, stock
replenishment and e-commerce picking via pick-by-light.

"We are very excited to partner with StrongPoint to use Pricer to provide our
customers with the most accurate and up-to-date pricing and product information
while improving our operational efficiency. The combination of StrongPoint and
Pricer was the best solution on the market for us. We have had a long standing
and successful collaboration with StrongPoint," said Stefan Billing, owner of
ICA Kvantum Malmborgs Tuna.

"We are proud to have received the trust from ICA Malmborg in this important
project. Being chosen as a supplier of Pricer ESLs is proof of our delivery of
efficient and reliable solutions to Swedish grocery retailers. We look forward
to the collaboration with ICA Malmborgs and to being able to deliver a solution
that both enhances the customers' shopping experience while helping the stores
to optimize operations," said Magnus Rosén, SVP StrongPoint Sweden.

The rollout of the project is expected to begin in Q2 2023 and be completed in

About ICA Malmborgs

ICA Malmborgs is a long-established grouping of six ICA stores in the Malmö and
Lunda region that offers a wide range of products with a local connection. ICA
Malmborgs has long collaborated with local suppliers to be able to offer
sustainable choices at competitive prices.

About StrongPoint

StrongPoint is a grocery retail technology company that provides solutions to
make shops smarter, shopping experiences better and online grocery shopping more
efficient. With over 500 employees in Norway, Sweden, the Baltics, Spain, the UK
and Ireland and together with a wide partner network, StrongPoint supports
grocery and retail businesses in more than 20 countries. StrongPoint provides
in-store cash management and payment solutions, electronic shelf labels,
self-checkouts, task and labor management software, click & collect
temperature-controlled grocery lockers, in-store and drive-thru grocery pickup
solutions and grocery order picking solutions, both manual and automated.
StrongPoint is headquartered in Norway and is listed on the Oslo Stock Exchange
with a revenue of approx 1.4bn NOK [ticker: STRO].

For more information, please contact:

Magnus Rosén, SVP StrongPoint Sweden, +46 70 6812062,


This information is subject to the disclosure requirements pursuant to Section
5-12 the Norwegian Securities Trading Act.


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Oslo Børs

This information was distributed by Oslo Børs