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STRO: StrongPoint opens new UK office and strengthens e-commerce management team

11:30 / 12 January 2022 StrongPoint Press release

12.1.2022 11:30:01 CET | StrongPoint | Additional regulated information required
to be disclosed under the laws of a member state

(Oslo, January 12, 2022) StrongPoint, a leader in grocery retail, announces it
has established an office in the UK and has strengthened its e-commerce division
with the appointment of British national Chris Mackie as the Managing Director
and Senior Vice-President for e-commerce with responsibility for global growth.

"With Chris Mackie's appointment we are strengthening our e-commerce team with a
driven leader with deep knowledge of the industry and a global professional
background. As one of the most mature markets for grocery e-commerce, the UK is
a natural place from where to lead our international expansion ambitions," said
Jacob Tveraabak, CEO of StrongPoint.

Chris Mackie was previously Global Vice President - Customer Success at Metapack
and has over 20 years of experience of working for global software companies.
For the last 12 years he has led and grown organisations spanning supply chain,
retail, workforce, e-commerce and delivery management for companies such as
Metapack, Oracle and Blue Yonder. At Oracle Chris Mackie led the Oracle Commerce
Practice in EMEA responsible for eCommerce and Order Management. At Blue Yonder
he built a multi-country organisation focused on their market leading Warehouse
Management System used by grocers, retailers, brands and 3PL's in both
non-automated and automated warehouses. Chris Mackie also joins StrongPoint with
first-hand experience of retail having worked in stores, regionally and in Home
Shopping for a major UK grocery retailer.

StrongPoint has an ambitious 2025 strategy, where accelerating the global
expansion of the company's world-class e-commerce solutions to grocery retailers
is an important part. In 2021, StrongPoint expanded its geographical footprint
with senior hires for its e-commerce team in the Benelux and DACH region, and
the appointment of Chris Mackie is another important step in the international
expansion strategy.

"Reaching profitability in online grocery has always been a challenge for
retailers. StrongPoint's solutions enable grocery retailers to achieve
unprecedented levels of efficiency unlocking profitability. The world's grocery
retailers need StrongPoint to help them capture online market share at speed and
I am proud to drive and scale such fantastic e-grocery solutions," said Chris

Chris Mackie will start in his role in mid-January 2022. He will join the
Executive Management Team of StrongPoint and will be based in the UK.


This information is subject to the disclosure requirements pursuant to Section
5-12 the Norwegian Securities Trading Act.


* Hilde Horn Gilen, CFO StrongPoint ASA, +47 920 60 158,


StrongPoint is a retail technology company that provides solutions to make shops
smarter, shopping experiences better and online grocery shopping more efficient.
With over 400 employees in Norway, Sweden, the Baltics and Spain and together
with a wide partner network, StrongPoint supports businesses in more than 20
countries. StrongPoint provides in-store cash management and payment solutions,
electronic shelf labels, self-checkouts, task and labor management software,
click & collect temperature-controlled grocery lockers, in-store and drive-thru
grocery pickup solutions and, grocery order picking solutions. StrongPoint is
headquartered in Norway and is listed on the Oslo Stock Exchange with a revenue
of 1bn NOK [ticker: STRO].


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Oslo Børs

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