Goodbye Kansas Group is a leading supplier of technology-driven visual content. The company creates award-winning visual experiences for all media and offers products that combine cutting-edge technology with world-class artistry. To realize growth opportunities, the Group has three business areas: Visual Content & Brand, IP & Products and Games & Apps. Visual Content & Brand offers visual content for film, TV and games. IP & Products develops IP for film and TV, offers VR training solutions and a SaaS platform that visualizes e-retailers’ products through AR. Games & Apps develops location-based mobile games and offers an app for 3D animation.
We anticipate that Goodbye Kansas Group will enjoy accelerated growth in our forecast period. Key drivers are: the commercialization and appropriate packaging of its platforms via Vobling and Sayduck, the imminent release of Otherworld Heroes and Hello Kitty AR: Kawaii World from Virtual Brains, and Goodbye Kansas Studios opting to enter more extensive framework agreements with its key customers and leveraging its proprietary software through a licensing model.
We see financial risk given if Goodbye Kansas Group's internally developed games, Otherworld Heroes and Hello Kitty AR: Kawaii World, are unsuccessful, Goodbye Kansas Group will likely have to raise additional funds. Furthermore, there is a competitive risk where larger companies with greater funding could develop their own platforms to compete with, for example, Vobling and Sayduck.