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New company at Introduce - BHG

07:54 / 11 maj 2020 Article

Today ABG Sundal Collier sponsored research initiates coverage of BHG. Read the full report here!

BHG - Home improvement online

BHG has grown to be the leading online retailer of DIY and home furnishing goods in the Nordics, with a market share of ~30%. The group has also expanded into Eastern Europe through the acquisition of Furniture1. The dropshipping model is a key success factor for BHG, but it has recently established an in-house solution for last-mile deliveries, allowing for an increased range of services.